ASAP Rocky’s partnership with Bottega Veneta continues to blossom, as the musician and his young sons, Riot Rose (10 months old) and RZA (2 years old), feature in the latest campaign for the Italian fashion house. This unique collaboration was the brainchild of Bottega Veneta’s creative director Matthieu Blazy and the renowned artist Carrie Mae Weems.
Captured by Weems, the campaign, titled “Portraits of Fatherhood,” was released on Father’s Day. Along with the stunning images and accompanying video, ASAP Rocky was officially named Bottega Veneta’s newest brand ambassador.
Expressing his joy, Rocky took to social media to share, “IT WAS A PLEASURE TO WORK ALONGSIDE MY CHILDREN & FAMILY X MATTHIEU BLAZY X BOTTEGA VENETA X CARRIE MAE WEEMS TO BRING U THIS HEARTFELT FATHERS DAY PIECE.” He added, “THIS SPECIAL MOMENT CAPTURES THE VULNERABILITY, LOVE AND INTERACTION BETWEEN MY SONS AND I. IM PROUD 2 BE THE MAN THEY CALL DADDA ❤️ HAPPY FATHERS DAY TO ALL PROUD DADS OUT THERE A$AP.”