Rihanna has recently announced her partnership with Dior as the new face of their iconic fragrance, J’adore Eau de Parfum. The renowned fashion brand expressed their excitement in welcoming Rihanna to the Dior family, lauding her diverse talents, remarkable beauty, and universal appeal that perfectly encapsulate the essence of J’adore.
Previously represented by Charlize Theron, the fragrance is now fronted by Rihanna, a move that seems natural following her collaboration with Dior on an eyewear collection back in 2016. This strategic business move not only solidified her relationship with the brand but also marked her as Dior’s first Black celebrity ambassador.
In an Instagram post, Dior emphasized the significance of J’adore as a fragrance that embodies power, liberation, and independence for women worldwide. Rihanna, with her personal narrative of boldness and allure, has seamlessly embraced the essence of the perfume, making it her own symbol of audacity and charisma.