Tinashe’s song “Nasty” has taken the internet by storm since its release in April. The track quickly went viral and has been the soundtrack to numerous TikTok videos. Despite being an independent release, Tinashe is supported by Nice Life Recording Company, which was founded by songwriter Ricky Reed, who also co-wrote and co-produced “Nasty.”
The 31-year-old artist parted ways with RCA in 2019 amid disagreements. When asked by a reporter how she thought her former label was reacting to the success of “Nasty,” Tinashe responded confidently. The reporter questioned whether RCA had failed to capitalize on her talent, to which Tinashe playfully shrugged off the suggestion.
Tinashe expressed that all she needed was hard work, loyal fans, and talent to succeed. She made it clear that she did not rely on her former label for her accomplishments. In essence, Tinashe’s success has proven that she can thrive independently in the music industry without the backing of a major record label.