Vovos, the owner of Tam’s Burgers, revealed that Kendrick Lamar’s favorite meal at the establishment is a bacon cheeseburger. He also mentioned that Tam’s has a special place in Kendrick’s heart and that he has a lifetime supply of anything he wants at the restaurant, free of charge. Vovos expressed his gratitude to Kendrick and his team for featuring the restaurant in the music video for “Not Like Us.”
The exposure from the music video has brought in a lot of foot traffic to Tam’s, resulting in a slight increase in business. Vovos hopes that people will continue to watch the music video and visit the restaurant to enjoy the same food that Kendrick enjoys. The decision to allow the space to be used in the video was an easy one for Vovos, as his grandfather, the original owner of Tam’s, may have served Kendrick when he was a child.
In a previous interview with Complex, Kendrick Lamar mentioned Tam’s Burgers as a staple of the Los Angeles era he grew up in, contrasting it with the more mainstream In-N-Out. The street-sloppy burgers and shakes at Tam’s captured the essence of the hood, according to Kendrick.
Recently, Tam’s manager, Lauro Hernandez, and his son, Bryan Noe, reported that the video for “Not Like Us” has led to a 40 percent increase in customers looking to try the bacon cheeseburger that Kendrick Lamar enjoys. The relationship between Kendrick and Tam’s Burgers continues to thrive, with the restaurant welcoming fans of the rapper to experience a taste of Compton.