Revenge, the streetwear brand, is known for its secretive nature. The co-founder, Garette, remains a mysterious figure who prefers to go by his first name only and avoids the spotlight of interviews and social media. This enigmatic persona has only added to the brand’s allure. Originating in a garage in East Los Angeles in 2016, Revenge was merely an idea conceived by two 19-year-olds with no clear direction. Fast forward to the present, the brand is gearing up to celebrate its eighth year in business this weekend.
The rise of Revenge coincided with the emergence of a new wave of young talent in the music industry, particularly on SoundCloud, with XXXTentacion being one of the prominent figures. The collaboration between the brand and the rapper resulted in the iconic “Kill” hoodie, which remains a sought-after piece to this day. Even after the passing of XXXTentacion, Revenge continues to pay tribute to his legacy. In 2024 alone, the brand has organized exhibitions in Miami, Los Angeles, and China.
Garette, one of the co-founders, expressed his gratitude towards XXXTentacion for being the first person to believe in him and inspire him to pursue his dreams. This sentiment is reflected in Revenge’s ongoing dedication to connecting with the hip-hop community. Artists like Juice WRLD, Chief Keef, and Young Thug have been featured in Revenge campaigns, strengthening the brand’s ties to the music industry.
With a focus on punk-inspired design aesthetics, Revenge has cultivated a loyal following that eagerly anticipates each new release. The brand’s arch logo hoodies have become a staple piece, available in a variety of colors. As Revenge expands its product range to include vegan leather jackets, knits, and embellished denim, it remains committed to honoring its roots in music and street culture.
To show appreciation for its dedicated supporters, Revenge is hosting a special archive sale to mark its eight-year anniversary. Over 150 items from previous collections will be available for purchase on the brand’s website, starting on Sunday, May 26 at 2 p.m. PST. Additionally, giveaways for coveted items like PS5s and Nintendo Switches will be part of the celebration.
As Revenge prepares to commemorate its milestone anniversary, Garette and Han, the co-founders, sat down for a rare interview to reflect on the brand’s journey and legacy. Despite its air of mystery, Revenge continues to captivate fans with its distinctive style and unwavering commitment to its origins in music and art.