Rihanna is launching her own haircare line, Fenty Hair, after trademarking it two years ago. In a surprise teaser, Rihanna showed off her new line with a one-minute video featuring a blond Rihanna strutting through “Mane Street.” The video also showed Rihanna stopping at Fenty Beauty Supply, hinting at what’s to come with Fenty Hair. The new line will include hair gel, shampoo, and other products when it is officially released on June 13.
Rihanna explained the inspiration behind Fenty Hair, stating that she has experimented with various hair textures, colors, and styles throughout her career. She wanted to create a line of products that cater to every hair type and strengthen and repair hair. Rihanna emphasized the importance of having a flexible line that can meet the needs of all hair types.
On Instagram, Rihanna called Fenty Hair “the newest fam on the block” and encouraged followers to sign up for early access to experience the “revolution in reparative haircare.” The line is designed for all hair types, textures, and needs, showcasing Rihanna’s commitment to inclusivity and quality in hair care products.