Gamma CEO Larry Jackson, best known for his time at Apple Music as the company’s global creative director, recently made some bold claims about Drake’s commercial value. In an interview with Joe Budden, Jackson asserted that Drake’s worth surpasses that of all artists from the ’70s, ’80s, and ’90s combined.
Jackson emphasized the immense impact of Drake’s music, stating that the Canadian rapper has achieved a level of success that transcends multiple eras of music history. He explained, “The thing I will say to you about the artist [Drake] you just mentioned, is that if you look at his music, he’s bigger than the ’70s, ’80s and ’90s combined.” Jackson went on to express how his collaboration with Drake during his time at Apple Music inspired him to pursue new ventures with confidence and conviction.
Reflecting on the accomplishments they achieved together, Jackson highlighted the influence that Drake’s music had on his career trajectory. He concluded, “All the things that we achieved when I was at Apple, with the individual that you’re noting [Drake], imbued me with the confidence and the courage of my conviction to go out and do what we’re doing right now. Can you put a price tag on that? No, you can’t.”
Jackson’s comments shed light on the significant impact that Drake’s music has had not just on the current music landscape, but on the industry as a whole. With his unique blend of talent and influence, Drake continues to solidify his status as one of the most commercially valuable artists of our time.