Welch’s newfound fame has led to a surge in merchandise produced by Fathead Threads, an embroidery brand based in Tennessee and operated by Poteete. In a recent interview with Rolling Stone, Poteete discussed the success of monetizing the “hawk tuah” phenomenon.
According to Poteete, his shop has sold over 2,000 hats, generating approximately $65,000 in revenue. This level of sales is unprecedented for the small, family-owned business, with their usual orders ranging from 100 hats to 150-250 shirts. Poteete emphasized that the entire team is working tirelessly to fulfill the high demand for merchandise.
Poteete also highlighted the fact that Welch, the inspiration behind the merchandise, has not received any compensation from the initial viral video. He expressed his desire for her to benefit from the success by ensuring she receives a share of the profits.
As the popularity of “hawk tuah” continues to grow, Fathead Threads and Welch are working together to capitalize on the trend and create a mutually beneficial partnership.