In recent times, the streetwear culture has experienced a resurgence in various major cities worldwide. From London to Tokyo, Paris, NYC, and beyond, this once niche subculture has transcended social and economic boundaries, turning the streets into runways where bold, expressive styles rooted in Black culture merge with the city’s architectural backdrop.
In Birmingham, England, Armani Jude has emerged as the creative force behind Take Risks & Prosper, a streetwear brand that has been making waves since its establishment in 2016. The brand initially gained attention for its eye-catching reflective jackets when Armani launched it at the age of 22. It later became known for its sought-after paint-splattered apparel, which has garnered a following within the British rap scene.
From logo caps to signature hoodies, Take Risks & Prosper exudes a fearless aesthetic and unapologetic attitude that has captured the interest of fashion enthusiasts globally. Each design tells a story of ambition and fearlessness, resonating with individuals who are unafraid to dream and, indeed, take risks.
Beyond the realm of streetwear, Armani TakeRisks has made a significant impact with the Members Only Network, his innovative YouTube content platform. The platform offers a wealth of thought-provoking and engaging video content, including the “Conversations With A RiskTaker” interview series. In this series, rappers, creators, and artists share their inspiring journeys, discuss fashion trends, and explore the driving forces behind their music, lifestyle, and more. These insightful conversations not only generate views but also reflect the brand’s ethos of challenging norms, embracing risks, and thriving in the evolving creative industry.
We had the chance to chat with Armani TakeRisks about his clothing empire, the community he has built around his brand, maintaining relationships with artists, and more.