Rocky is now relaxed, basking in the fantasy world he helped create on the screen. Just moments ago, he was living the life of a hip-hop star, surrounded by fans who had been eagerly awaiting his appearance at the Miami pop-up event. Accompanied by Rihanna, who rocked bubblegum pink hair, the pair navigated the outdoor space filled with small-scale red Ferraris, life-sized ASAP Rocky action figures, and racing podiums inspired by the campaign visuals. The fans followed them like magnets, creating a buzz of excitement.
After the frenzy outside, the couple slipped into the now-empty arcade to enjoy some friendly competition with motorcycle racing games and electronic beer pong simulators – talk about a fun date night!
This Miami event marks Rocky’s second collaboration with Puma F1, launched on May 3. This collection adds a more conceptual twist compared to the original drop in November 2023. Rocky infused a lifestyle element into the gear inspired by F1 race essentials like helmets and fireproof Nomex suits. The new pieces are crafted from fleece and nylon, making them suitable for casual wear while still capturing the essence of race-day attire.
The collection features logos and prints resembling oil stains on crewnecks and pants, while driving gloves boast fiery shades of orange and red. The iconic pre-distressed balaclava from the first collection now comes in a vibrant neon green. When asked his favorite pieces, Rocky humorously compares them to children, saying he can’t pick favorites. However, he eventually reveals that the puffer helmet tops his list.
Rocky also launched his first sneaker with Puma, a revival of the classic Inhale from 2000. Handpicked from the Puma archive, the Inhale retains its original color scheme with melon mesh upper and striking red accents. Special logos marking Rocky’s partnership with Puma are featured on each insole, packaged in a unique box.
In Rocky’s words, the sneaker design is “fire” and resonated with him instantly. He expresses admiration for a design that is 25 years old, labeling it as vintage or even classic. This collaboration between Rocky and Puma showcases a blend of style, innovation, and nostalgia that captivates fans and fashion enthusiasts alike.